Louis Vuitton continue with their Core Values campaign, this time with Muhammad Ali and his grandson, photographed by Annie Leibovitz.

“Muhammad Ali is the epitome of an outstanding personality – a true living legend in boxing and far beyond. We are honoured that he agreed to be photographed for the Core Values campaign, and delighted with the way this beautiful portrait of the champion and his grandson captures the idea of transmission, which is of great significance to Louis Vuitton.”
Yves Carcelle, Chairman and CEO of Louis Vuitton