To mark the 150th anniversary of Italy’s unification, Masters of Style brings together six of Italy’s most influential fashion houses to celebrate the stories behind Italian fashion. Looking at defining moments from their advertising campaigns, Armani, Dolce & Gabbana, Ferragamo, Gucci, Missoni and Prada will showcase a personally hand-picked selection of images from their collections and archives, bringing to life iconic style moments and offering an insight into the passion and influences behind their work.
Masters of Style: Celebrating the Stories behind Italian Fashion
Until 14 August
Somerset House Trust, South Building, Somerset House, Strand, London, WC2R 1LA
Embankment Galleries, South Wing
Tel +44 (0)20 7836 8686
Daily 10.00-18.00, until 20.00 on Thursdays
£6/£5 concessions (OAP/UK and international students / teachers with ID / unwaged with ID)
Under 12s free
Masters of Style brings together imagery from six major Italian fashion brands, each collection of photographs housed in temporary ‘pavilions’ in the Embankment Galleries. From the first ever Gucci print advertisement in 1922 to Madonna washing dishes in a 2008 Dolce and Gabbana tableau of Sicilian life, the images were all personally chosen by the respective designers. The Missoni selection is awash with the house’s iconic striped knits, and the Salvatore Ferragamo offering features far more shoes than it does people, while Giorgio Armani showcases his many collaborations with famed photographer duo Mert Alas and Marcus Piggot. Rounding off the exhibition, supermodels Amber Valletta and Christy Turlington are centre stage as Miuccia Prada’s 90′s muses.
This exhibition is curated by Peroni Nastro Azzurro in partnership with fashion commentator Colin McDowell and Somerset House.