Hugo Boss Orange, the younger brand of Hugo Boss has gone quirkier and cuter for its AW ad camapign. It’s a cheeky affair with lots of personality from Eniko, Dree and Lily, all of whom we are used to seeing normally looking more posed and composed.

Hugo Boss Orange AW11 Ad Campaign by Matt Jones

Hugo Boss Orange AW11 Ad Campaign by Matt Jones


Hugo Boss Orange AW11 Ad Campaign by Matt Jones

Hugo Boss Orange AW11 Ad Campaign by Matt Jones