Shot by Steven Meisel in a New York studio and a Harlem church, the new Balenciaga AW11 ad campaign features Liya Kebede, Liisa Winkler, and Julia Nobis. Balenciaga is relaunching their website soon – it will feature 200 videos (and more than 3,000 photographs).

“It’s important to be able to show things in movement.” Nicolas Ghesquiere

He plans to tap “visual artists” and famous photographers to produce more short movies for the site. We’re looking forward to this digital creative explosion.

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel

Balenciaga AW11 Ad Campaign By Steven Meisel