The Remaking of W Magazine

“W is known for its images and now we will be known for images in motion. Fashion on Film will showcase the stories of people with style, featuring a talented, eclectic roster of films and directors.”
Editor-in-Chief, Stefano Tonchi

We’ve just watched “The Remaking of W Magazine” and loved it. It’s an insider’s look at the creation of the new W Magazine. Editor-in-Chief, Stefano Tonchi, takes us behind the pages of the new magazine to meet the writers, editors, photographers, models, and celebrities who bring each issue to life. Featuring loads of exciting ‘behind the scenes’ shots and interviews with everyone who make the new W what it is now.


This is the launch film of W’s online film festival: Fashion on Film, the definitive online destination for fashionable films, artful videos and designer shorts. Fashion on Film will have four channels; one will debut the short documentary, The Remaking of W directed by Greg Brunkalla, the second will be devoted to designer branded fashion films; the third will feature a video exhibition curated by Hervé Mikaeloff; and the last will showcase contest finalists from W’s In a Fashion Minute contest. W’s Fashion on Film is sponsored by Dior. The festival runs from November 10th, 2010 to January 15, 2011. For more information, visit W Magazine.