A brilliant campaign by Dior, featuring the beautiful Marion Cotillard, has been running for 4 seasons now. Based around 1 bag in 4 colourways, each chapter launches with a print campaign and a mini-film.

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CHAPTER 1 : “THE LADY NOIRE AFFAIR” PARIS
Print campaign: shot by Peter Lindbergh. Film: directed by Olivier Dahan.

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CHAPTER 2 : LADY ROUGE “THE EYES OF MARS” NEW YORK
Print campaign: shot by Annie Liebovitz. Video: directed by Jonas Akerlund.

The film and marketing for this chapter took a slight detour – Dior released a Franz Ferdinand single, sung by Marion.

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CHAPTER 3 : LADY BLUE SHANGHAI
Print campaign: shot by Steven Klein. Film: directed by David Lynch.

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CHAPTER 4 : LADY DIOR “SHADES OF GREY” LONDON
Print campaign: shot by Mert Alas and Marcus Piggott.

The fourth and final chapter has not reached its conclusion as yet – the film will launch in late November but Dior has released a teaser print image.

Lady Dior Shades of Grey by Mert Alas and Marcus Piggott