A brilliant campaign by Dior, featuring the beautiful Marion Cotillard, has been running for 4 seasons now. Based around 1 bag in 4 colourways, each chapter launches with a print campaign and a mini-film.
The film and marketing for this chapter took a slight detour – Dior released a Franz Ferdinand single, sung by Marion.
CHAPTER 4 : LADY DIOR “SHADES OF GREY” LONDON
Print campaign: shot by Mert Alas and Marcus Piggott.
The fourth and final chapter has not reached its conclusion as yet – the film will launch in late November but Dior has released a teaser print image.