Since September 2007, alongside their main ad campaigns, Louis Vuitton have been running a series of images under their ‘Core Values‘ campaign. Featuring such luminaries as Mikhail Gorbachev, Catherine Deneuve, Andre Agassi and Steffi Graf, Sean Connery, Francis Ford Coppola together with his daughter Sofia and most recently, with Sally Ride, Buzz Aldrin and Jim Lovell to highlight Louis Vuitton’s environmental commitments:-
“Louis Vuitton…has a long-standing commitment to environmental responsibility. The core-values campaign is therefore a perfect opportunity to promote this cause, and Al Gore’s Climate Project [which they will also support with donations] is a natural match, a truly worldwide initiative to fight global warming.”
The ads have been shot beautifully and atmospherically by Annie Liebovitz.
Annie Liebovitz’s ‘At Work’ book, describing her many experiences, including the last portrait of John Lennon and Yoko Ono before his tragic murder and the infamous shot of John Cleese hanging like a bat, is a must for any photography book collection