I know these have been around for a while now, but no good photography blog would be complete without this. Gucci has invested in renowned director, Chris Cunningham, to create a beautiful ad for their new fragrance, Flora. The ad’s cool simplicity and retake on Donna Summer’s classic ‘I Feel Love’ (Chris also did the music) makes this pure inspiration. The tv ad was also supported by a print campaign, shot by Inez van Lamsweerde and Vinoodh Matadin. I’ll be featuring them in a soon-to-come ‘creative collaborations’ post. For your viewing pleasure, I’ve also included the Behind the Scenes film of the ad.

Flora by Gucci


Behind the Scenes film

Flora ad 

Image from Luxuo

You can purchase a great collection of Chris Cunningham’s work here on dvd.