Dutch photographers, Inez van Lamsweerde and Vinoodh Matadin, have been partners in every sense, since meeting in 1986. They mixed their separate fashion design and art backgrounds to create a new wave in fashion/art photography and pushed boundaries using image manipulation, quirky compositions and humour to produce images which have changed the perception of typical fashion photography.
Quirky ‘fashion’ editorial shoot.
And they are now working, amongst other advertising, on the unique YSL Manifesto seasonal campaigns. These are great ad campaigns with the image book, behind-the-scenes video and free gift, all released simultaneously in major cities on the streets, and on the YSL website. Campaigns have featured some of fashion’s most iconic models such as Kate Moss, Naomi Campbell and Claudia Schiffer.
SS08 with Kate Moss
AW08 with Naomi Campbell
SS09 with Claudia Schiffer