Dutch photographers, Inez van Lamsweerde and Vinoodh Matadin, have been partners in every sense, since meeting in 1986. They mixed their separate fashion design and art backgrounds to create a new wave in fashion/art photography and pushed boundaries using image manipulation, quirky compositions and humour to produce images which have changed the perception of typical fashion photography.

humour_ILVMQuirky ‘fashion’ editorial shoot.

 

Yohji Yamamoto
Their first foray into advertising was the now iconic Yohji Yamamoto 98 campaign with M/M Paris with Maggie Rizer.

Yohji Yamamoto campaign by Inez van lamsweerde and Vinoodh matadin

 

YSL Manifestos
And they are now working, amongst other advertising, on the unique YSL Manifesto seasonal campaigns. These are great ad campaigns with the image book, behind-the-scenes video and free gift, all released simultaneously in major cities on the streets, and on the YSL website. Campaigns have featured some of fashion’s most iconic models such as Kate Moss, Naomi Campbell and Claudia Schiffer.

SS08 with Kate Moss

Ysl kate Inez van lamsweerde and Vinoodh matadin

  

 

AW08 with Naomi Campbell

Naomi Campbell YSL Manifesto Inez van lamsweerde and Vinoodh matadin
 

 

SS09 with Claudia Schiffer

Ysl Manifesto Claudia Schiffer Inez van lamsweerde and Vinoodh matadin

Images via AvantgardeBeautiful Decay, Vogue and Style Frizz